FOR FURTHER MEDIA INFORMATION: Stu Coren, Rosen-Coren Agency, (215) 741-2003

Saxco International Provides Innovative Packaging
for New Don Eduardo Premium Tequila

When Brown-Forman Beverages Worldwide and Tequila Orendain de Jalisco, S.A. faced the task of implementing the unique packaging and labeling they designed for the new Don Eduardo Premium Tequila, they found that, because of the small quantities required, the task became quite challenging.

To help find a successful solution, they contacted Saxco International Inc. of Horsham, Pa., world-wide packaging specialists for the wine and spirits industry. "Because this was a premium product which was to be targeted at a finite, upscale, sophisticated clientele in the USA and Mexico, the challenge was to overcome the limited quantities requested, while maintaining the highest quality standard and economic feasibility," states Saxco Chairman Keith L. Sachs.

" More specifically," he explains, "their solution embraced the development of a hollow glass stopper manufactured in two non-standard colors for two different tequila products utilizing the same glass mold."

Ultimately, the glass stoppers were sourced from a specialty producer in the United Kingdom and a drilled cork from Saxco�s long-time cork supplier in Portugal, J.C. Ribeiro. The two major components were then fitted together with a plastic fitment and washer to hold the unit together.

In addition to the glass stopper, Saxco was challenged to supply a highly graphic, deeply embossed, pressure-sensitive coat-of-arms medallion for the container of the premium spirits. Ultimately, Brown-Forman designers created and Saxco supplied to Tequila Orendain a 1" x 1" medallion which conveyed an upscale, sophisticated appearance consistent with this premium product�s image. The pressure-sensitive medallion was affixed to the bottles by hand. kd


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Saxco International has more than 20 years of industry experience, providing a broad range of packaging products and services to the liquor and wine industries. In addition to supplying packaging enhancement products, the company�s services include expert consultation from development to design. SAXCO is headquartered in suburban Philadelphia, Pennsylvania, with sales offices in New Brunswick, New Jersey; Boston, Massachusetts; Cincinnati, Ohio; Louisville, Kentucky; Redwood City, California; and Harpenden, Herts, England. Additional details at (215) 443-8100, fax (215) 443-8370.