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FOR FURTHER MEDIA INFORMATION: Stu Coren, Rosen-Coren Agency, (215) 741-2003 SAXCO INTERNATIONAL ADDS PACKAGING IMPACT FOR FRANK-LIN DISTILLERS PRODUCTS, LTD.�S NEW DEFROST PEPPERMINT SCHNAPPS LIQUEUR
Frank-Lin Distillers Products, LTD., of
To add greater impact to the new spirit�s vital packaging component
with an overall goal of creating an engaging eye appeal and prominent shelf
appearance commensurate with its classic taste and feel, Frank-Lin
Distillers brought in the services and global resources of Saxco
International, Inc, of
Saxco International supplied a quality 750 ML flint bottle with a
long neck, rounded shoulders and a thick base from Anchor Hocking Glass, of
In addition, Saxco sourced and supplied the bottle�s attractive
black Stelcap with yellow type which came from long-time Saxco vendor Alcan,
of According to Michael Wasteney, Frank-Lin�s vice president of brand development & corporate strategies, Defrost is being targeted at young males and females between the ages of 21 and 30 who live fun, active lifestyles and enjoy extreme sports. �Defrost is already starting to build momentum and create excitement in the market place among young schnapps� lovers,� notes Wasteney. �In fact,� he notes, �because of the initial reaction to the Defrost Peppermint Schnapps, we�re already working on two additional flavors -- cinnamon and banana.
He also states that Defrost is being rolled out initially to the
prime ski resorts and areas throughout California
and will soon be introduced to markets in more� �At Saxco, we are very pleased to have been able to provide such a major input for the new Defrost package design and implementation,� states Marc Christensen, the account manager who worked closely with the internal Frank-Lin Distillers� production team to bring the project to life. �We brought all of the essential components together at the proper times, while meeting all of their budgetary requirements,� comments Christensen. �It�s very gratifying to see it all come together so nicely.� Since opening its doors in 1966, the Maestri family has steadily built Frank-Lin into a leader in the beverage alcohol field. Working with a full range of clients, Franklin-Lin offers custom bottling, importing/exporting, and wholesaling. Frank-Lin Distillers Products, LTD. has been in continuous operation since the repeal of prohibition in 1933. In 1966 Frank Maestri founded the present company and under his leadership the company has forged dramatically ahead and has enjoyed year upon year of continual and steady growth. From the modest single line plant production of 60,000 annual cases, Frank-Lin today has evolved as one of the major bottlers of distilled spirits. Housed in a three-building compound with an annual capacity of 10-million cases, Frank-Lin boasts a sustained growth rarely seen in the liquor industry with its broad product line of fine spirits and wines, both domestic and imported. Today the company is being run by Vince Maestri, who was appointed CEO in 2006. __________________________________________________________________ Saxco International has more than 25 years of industry experience, providing a broad range of packaging products and services to the liquor and wine industries. In addition to supplying packaging enhancement products, the company�s services include expert consultation from development to design. SAXCO is headquartered in suburban Philadelphia, Pennsylvania, with sales offices in Mountainside, New Jersey; Cincinnati, Ohio; Louisville, Kentucky; Oakland, California; Vancouver, Washington; Tampa, Florida: Hook Hampshire, England; Qingdao and Guangzhou, China. Additional details at (215) 443-8100, fax (215) 443-8370 or the web at www.saxcointl.com. |