Dirty Karma Vodka and Dirty Karma Sol citrus-flavored Vodka, two new organic premium spirits are being introduced to vodka drinkers in the United States by Lifestyle Spirits, of Christiansburg, Virginia .

            To assist with the all important packaging aspect of the product�s introduction, it enlisted the services and global resources of Saxco International LLC, of Horsham, PA, long-time worldwide packaging specialists for the wine and spirits industry. �Our role was to help develop a creative turn-key package for these two premium vodkas which would feature an attractive and unique overall appearance, plus deliver a standout shelf prominence,� states Jimmy Owens, new product representative for Saxco International. �Time parameters and budgetary considerations also guided our input.�

            Saxco began the packaging process by sourcing a 750 ML light-weight flint bottle with a flat bottom from a reliable and quality vendor in Asia, one of the many resources in its vast worldwide network. It then turned to Hanes Erie, of Fairview, PA for the individual silk screening required for the two different bottles - Organic and Sol.  Dirty Karma Vodka required a gray and black silk screening for the front and back, while Dirty Karma Sol required a tri-colored gray, black and orange screening front and back.

             In addition, Saxco sourced and supplied a black plastic synthetic cork from Nomacorc LLC in North Carolina, another of its quality vendors. The individual PVC sleeves for the bottles were provided through Maverick in California. Dirty Karma featured a two-shaded gray sleeve, while Dirty Karma Sol displays a two-shaded orange PVC sleeve. The 12-pack corrugated white shipping cartons were handled by International Paper, of Lexington, Kentucky, an additional reliable source in Saxco�s international arsenal of vendors. �We provided a single source for the entire project and brought all the components together at the right places and at the designated times,� Owens relates. �It required our extensive experience and vast resources to make that happen.�

            According to Nick Rush, president of Lifestyle Spirits, �Both Dirty Karma Organic Vodka and Dirty Karma Sol citrus-flavored vodka are crafted from organic grains and cold-filtered water. They are medium-bodied, crystal clear and  taste fresh with a smooth and clean finish.� Dirty Karma Sol gets its unique citrus flavor from Lifestyle Spirits' own blend of lemon, lime, orange and grapefruit flavors.

            �In addition,� Rush notes, �we are targeting Dirty Karma Vodkas for male and female vodka enthusiasts, 21 to 39 years of age whose lifestyle embodies Dirty Karma�s motto, �Don�t be afraid to work hard, play harder and get a little dirty.� Rush also relates that Dirty Karma will first be rolled out to markets in Virginia, Georgia and Tennessee, followed by introductions in the Mid-Atlantic states. Retail prices for the 750 ML sizes will range from $15.95 to $18.95.

            Saxco International has more than 25 years of industry experience, providing a broad range of packaging products and services to the liquor, wine, craft brewing, and specialty food industries.  In addition to supplying packaging enhancement products, the company�s services include expert consultation, from development to design.  Saxco is headquartered in suburban Philadelphia, Pennsylvania, with offices in Mountainside, New Jersey; Cincinnati, Ohio; Louisville, Kentucky; Oakland, California; Vancouver, WA; Tampa, Florida; Hook Hampshire, England, Qingdao and Guangzhou, China.  Additional details at 215-443-8100, fax 215-443-8370 or the web at www.saxcointl.com.