Louisville Distilling Company, of Louisville, KY, is introducing its new Angel�s Envy, a small batch super-premium bourbon of uncompromising character and quality, in select United States markets.

            To help develop a sophisticated package identity for the brand that would stand out among the highly ornate premium bourbon packages currently on the market, it engaged the services and global resources of Saxco International, LLC, of Horsham, PA, world-wide packaging specialists for the wine and spirits industry.  �Our responsibility was to help create a very different and unique look which was commensurate with the quality and character of this new artisan super-premium spirit,� states Jimmy Owens, new product representative for Saxco International.  �The package for Angel�s Envy evolved through many generations and was more than a year in development.�

            Working with the Louisville Distilling�s design group of Crispin, Porter, Bogusky, of Colorado, Saxco sourced and supplied a private mold 750 ml perfume-grade flint bottle with a unique rounded shape, short neck and heavy base from Vetri Speciali in Italy, one of its reliable quality vendors in its vast global network. The bottle�s front and back applied ceramic labeling with see-through iconic angel�s wings was completed by Seragraphie, of Montreal, Canada, another trusted Saxco resource.  �It took four different renderings to specifically match the brown ink of the distillery�s business cards with the bottle�s graphics,� Owens explains.

            In addition, Saxco turned to its long-time closure specialist, J.C Ribeiro of Mozelos, Portugal to manufacture a beautiful stained mahogany wood top natural cork stopper which bears the batch #10/10 and angel�s wings on the cork. The packaging specialty company also sourced and supplied the white shipping cartons with brown imprinting from Smurfit-Stone in Burlington Ontario, Canada. �The bottle�s design is partly inspired by early 20^th century whiskey bottles found in the Louisville area,� relates Samira Seiller, executive vice president & director of marketing, Angel�s Envy. The bottle is hand-filled, corked and crated in Louisville.

            Angel�s Envy small batch artisan bourbon is the culmination of Master Distiller Lincoln Henderson�s storied career. One of the original pioneers of the premium bourbon and whiskey categories in the United States, Lincoln came out of retirement to create the world�s finest bourbon on his own terms - with a simple desire to enjoy the art of making whiskey. The Master Distiller, who many have called a living legend, brings with him more than 40 years of experience, having worked on world class brands, such as Woodford Reserve and Jack Daniels.

            The Louisville Distilling Company gave Lincoln creative freedom to create his bourbon, his own way. He chose to return to the original way of producing whiskey - making decisions based on the specific taste profile he wants to achieve. He used locally sourced non-GMO grains, Kentucky limestone water and hand-chosen port barrels shipped directly from Portugal .

            �Building on his experience at Woodford Reserve, Lincoln is working with our bourbon, guiding its qualities instead of forcing it as many other distilleries do,� said Marc Bushala, president & CEO, Angel�s Envy. �Its never been done before. And at this stage of his craft, he�s the only man alive who can pull it off.�

            Each batch - or Expression, as Lincoln calls it - will be guided by his hand and allowed to develop naturally, creating nuances in the bourbon from year to year. This year�s release is Expression 10/10, which possesses a warm spirit, lacking any hint of edginess with ephemeral hints of port wine and a rich amber hue. The Expression is distilled for an unparalleled smoothness, aged 4-6 years in new charred white oak barrels and finished in port barrels for an incremental 5-7 months.  The final result is an exceptionally smooth nuanced and refined bourbon.

            �Angel�s Envy is a lot of things,� notes Henderson . �It�s my life�s work. It�s a whiskey of incomparable smoothness. It takes into account more than 200 years of bourbon heritage. And it�s something I�m going to let develop each year so every batch will be a natural expression of the distiller�s craft.�

            As far as the name, it�s well accepted in bourbon circles that each distiller owes a percentage of the bourbon in their barrels to the angels--known as the Angel�s Share. But Lincoln sat the angels down and got them to agree that they could take a larger share if they agreed to leave behind something better in the barrel.  The result is Angel's Envy.

            Angel�s Envy is being rolled out in several U.S. markets including Louisville, Chicago, San Francisco, Miami, Austin, Washington, D.C. and Boulder/Denver. Angel�s Envy is 43.3% alcohol by volume and is 86.6 proof. The suggested retail price for a 750 ml size, which may vary by market, is $44.99.

            Saxco International has more than 25 years of industry experience, providing a broad range of packaging products and services to the liquor, wine, craft brewing, and specialty food industries.  In addition to supplying packaging enhancement products, the company�s services include expert consultation, from development to design.  Saxco is headquartered in suburban Philadelphia, Pennsylvania, with offices in Mountainside, New Jersey; Cincinnati, Ohio; Louisville, Kentucky; Oakland, California; Vancouver, WA; Tampa, Florida; Hook Hampshire, England, Qingdao and Guangzhou, China.  Additional details at 215-443-8100, fax 215-443-8370 or the web at www.saxcointl.com.

Angel�s EnvyTasting Notes

Appearance: Sparkling clear, brilliant amber with hints of gold with a reddish hue nearly cooper

Aroma: Subtle vanilla, raisins, maple syrup, tossed nuts, honey

Body: Mild to medium

Taste: Vanilla, oak ripe fruit, maple syrup, toast, bitter chocolate

Finish: Clean lingering sweetness, dryness, dried fruit, vanilla, Madeira that slowly fades.