FOR FURTHER MEDIA INFORMATION: Stu Coren,
Rosen-Coren Agency, (215) 741-2003
SAXCO
INTERNATIONAL HELPS CREATE
PACKAGING IMPACT BY ASSISTING WITH NEW INNOVATIVE DESIGN FOR THE
INTRODUCTION OF LUCKY DOG VODKA
Lucky Dog Vodka, Inc., of Nantucket,
Massachusetts, a new company in the spirits marketplace, is launching Lucky Dog Vodka,
�Born in Nantucket and raised in the
Rocky Mountains,� this August (2011). Lucky Dog Vodka, Inc. is located on the
eastern end of Nantucket, one of America�s most sought after summer vacation destinations.
The premium spirit to
be launched on Nantucket
will be followed by introductions in major East Coast markets.
To create a greater impact for its all important packaging design,
Lucky Dog called upon Saxco International, LLC, of Horsham,
PA, world-wide packaging specialists for the wine and spirits industry, for
its experience, expertise and global resources. According to Jimmy Owens,
new product representative for Saxco, �Our role was to help create a
distinctive new package which featured a totally engaging eye appeal with a
bold shelf presence. We were able to accomplish this by bringing together a
cordon of reliable resources, while simultaneously creating a realistic time
line and meeting budget parameters,� says Owens.
To get the packaging project underway, Saxco sourced and supplied a
super flint 750 ML bottle with rounded shoulders, medium neck and thick flat
bottom from Piramal Glass in Marlton,
NJ, one of its many vendors in its global resource network. It then identified
Innovative Labeling Solutions, of
Hamilton,
OH, to create the attractive front and back blue and red pressure-sensitive
labels for the bottles. Signature Label, of Vandalia,
IL, another time-tested Saxco vendor, was brought into the mix to apply the
labels and to repackage the 12 pack shipping cartons into six-packs.
International Paper, of
Lexington, KY
produced the white shipping cartons imprinted with decorative red and blue
graphics, as well as the six bottle corrugated separations.
The bottle was finished off with a synthetic cork from Gultig, an
overseas Saxco supplier in
Germany. The cork was over-fitted with a perforated dark blue PVC sleeve
embossed with a red dog paw on top and a screened dark blue paw on the side
with red LDV lettering imprinted underneath. Saxco called upon Maverick in
Ukiah,
CA
to fulfill that portion of the project.
According to Greg Nichols, president and founder of Lucky Dog Vodka,
�Lucky Dog Vodka is a premium vodka distilled from
Idaho
winter wheat and blended with water from a
Rocky Mountains
aquifer. Lucky Dog Vodka was awarded the gold medal at the 2011 New
York Wine and Spirits Competition held at the
Jacob
Javitz
Center
in
Manhattan
in late July of 2011.�
Nichols relates that Lucky Dog Vodka is targeting the college
graduate to the thirty-year-old plus market who are youthful and celebratory
spirits drinkers. �Our philosophy is, �Better to be fun than to be cool',�
he said.
Saxco
International has more than 25 years of industry experience, providing a
broad range of packaging products and services to the beverage industries.
In addition to supplying packaging enhancement products, the
company�s services include expert consultation from development to
design. Saxco is headquartered
in suburban Philadelphia,
Pennsylvania, with offices in New Brunswick, New Jersey; Cincinnati, Ohio; Louisville,
Kentucky; Oakland, California; Tampa, Florida; Hook
Hampshire, England, and Qingdao, China.
Additional details at 215-443-8100, fax 215-443-8370 or the web at www.saxcointl.com.
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