FOR FURTHER MEDIA INFORMATION: Stu Coren,
Rosen-Coren Agency, (215) 741-2003
SAXCO
INTERNATIONAL, LLC
HELPS MONTGOMERY DISTILLERY, INC. DEVELOP A CREATIVE AND
DISTINCTIVE PACKAGE DESIGN FOR ITS NEW WHYTE LAYDIE DRY GIN
Whyte Laydie Dry Gin, a new premium spirit steeped in the family history of
Jenny and Ryan Montgomery, founders
and co-owners of Montgomery Distillery, Inc., a new micro-distillery in
Missoula,
Montana, is being introduced to
America�s gin lovers.
To help achieve a unique package design commensurate with Whyte
Laydie�s premium smoothness and unique taste, it called upon Saxco
International, LLC, of
Horsham,
PA, and its global resource network to assist with this all important aspect
of the Whyte Laydie introduction. �We were challenged to help create an
overall design that would not only offer an attractive and distinctive
overall appearance, but also would deliver a prominent shelf
identification,� explains
Jimmy Owens, new product representative for Saxco International, who worked closely
with Jenny and Ryan Montgomery.
To get its part of the project underway, Saxco sourced and supplied a
private mold 750 ML extra flint cosmetic quality book-shaped bottle with a
reverse taper, short neck and flat bottom from one of its reliable quality
glass suppliers in
Asia. For added prominence, the bottle was manufactured with special embossments
on both sides, one identifying
Missoula
and the other depicting
Montana.
In addition, Saxco provided a beautiful black wood top natural cork
closure with a special �M� logo type branded onto the cork. The closures
were sourced through J.C. Ribeiro of
Lourosa,
Portugal, a long-time quality resource of Saxco
International. The black and silver die-cut pressure sensitive front and
back labels and tamper-evident tax stamp which over-fitted the closure were
handled by Montgomery Distillery. �We delivered the major components to
help create the innovative new package that the distillery was seeking and
completed the project within the budget and time parameters that they
established,� Owens notes.
According to Jenny Montgomery, �The Whyte Laydie Dry Gin honors and
commemorates an act of wondrous folly. In 1966 my father emptied the family
bank account to purchase a dusty banjo for $250, having lost his heart to
its haunting sound and turn-of-the-century craftsmanship. Today, the
Fairbanks
Whyte Laydie No. 7 is a museum
piece and a family treasure. Saluting his sixth sense and derring-do, we
went partially mad in our quest to build this harmonious dry gin according
to time-honored standards.�
�We ascended
Rocky
Mountain
slopes to wild-craft mountain juniper and other native botanicals and then
compounded these with locally grown and imported ingredients traditional to
gin,� she explains. �The resulting blend is married with
Montana�s esteemed grain and water to produce The Whyte Laydie, �As lovely a
gin as there ever was�.�
�We are targeting male and female gin lovers between the ages of 30
and 55 years,� notes
Montgomery Distillery cofounder and owner
Ryan Montgomery. His background includes a prior stint with the renowned
Springbank Distillery on the
Kintyre
Peninsula
in
Scotland, where he studied and learned every step in their time-tested scotch making
process. He additionally relates that Whyte Laydie is 40% alcohol by volume
and 80 Proof. Whyte Laydie Gin is initially being rolled out in
Montana
through the distillery�s onsite store and private retail outlets across
the state. The retail price is $28.00 for the 750 ML size.
The new premium Whyte Laydie Dry Gin is being distilled in the
recently opened
Montgomery Distillery, the first micro-distillery to be built in
Missoula, Montana. The facility was developed by converting a
former 19th century liquor warehouse on Missoula's old saloon row, which
later became a garage where whiskey smuggled from Canada was unloaded during
Prohibition.
Saxco International, LLC has more than 25 years of industry
experience, providing a broad range of packaging products and services to
the liquor and wine industries. In
addition to supplying packaging enhancement products, the company�s
services include expert consultation, from development to design.
Saxco is headquartered in suburban Philadelphia, Pennsylvania, with
offices in Mountainside, New Jersey; Cincinnati, Ohio; Louisville, Kentucky;
Oakland, California; Vancouver, WA; Tampa, Florida; Hook Hampshire, England,
and Qingdao, China. Additional
details at 215-443-8100, fax 215-443-8370 or the web at www.saxcointl.com. |