World-famous Jersey Shore housemate turned world-class DJ, Pauly D, has launched a new ready-to-drink cocktail, REMIX, which is aiming to become one of the most successful and recognized cocktails in the liquor industry.

            A premium vodka-based prepared cocktail, REMIX�s range of original flavors are named, Oye Mojito, a fresh combination of juicy peeled lime and muddled mint, a nod to Pauly�s signature catch phrase, Oye Mojito; Yeah Yumberry, a one-of-a-kind mix of red berry and raspberry with a hint of dark berry, a play on Pauly�s ever popular �Yeah Buddy� tag line; Strawberry Holla-pe�o, an unexpected blend of ripe strawberry and jalape�o with a hint of heat, a shout-out to get fans fired up and get the party started, and Starfruit, a unique mix of starfruit and apple lime, a play on his own new star power phenomenon.

            To help with the all important packaging aspect of the new premium spirit�s launch, it engaged the services and global resources of Saxco International, LLC, of Horsham , PA , long renowned for packaging excellence in the wine and spirits industry. �Our challenge was to help create an attractive package with a  bold and colorful eye appeal and handsome shelf  presence that appropriately conveys this exciting new spirit�s celebrity aura,� explains Rob Belke, Saxco�s vice president of  sales and marketing. �We also had to maintain a careful watch on the REMIX launch time and budgetary parameters.�

            Saxco sourced and supplied a 750 ML flint bottle with a Stelcap finish from Owens Illinois , one of its time-tested and reliable venders in its worldwide network of sources. A spray powder coating was applied to deliver a rich frosted look by Serigraphie, of Pointe Claire, Quebec, Canada, who also silk screened on the attractive four-color decorations required for each individual flavor. Serigraphie also is a trusted Saxco vendor. Saxco also sourced and supplied matte black Stelcaps from Amcor to finish off the beautiful package design.

            A fan favorite on MTV�s most iconic series, Jersey Shore , and now with a new spin-off program, Pauley D Project, which follows his successful DJ career, Pauley decided to launch REMIX in a 750 ML size with a suggested retail price of $14.99 to make his Pre-Game Cocktail accessible to his millions of fans. Pauley has taken his mix-master expertise and partnered with Tom Bruno, formerly of Sidney Frank Importing Company, Inc. and David Kanbar, co-founder of Skinny Girl Cocktails, to ensure that his new REMIX Pre-Game Cocktail has a successful launch and becomes a fan favorite. The REMIX Pre-Game Cocktail is targeted at male and female audiences from 21 to 35 years of age. It is 13.9% alcohol by volume and 22.8 proof. It is being introduced in nine major markets throughout the United States including, Rhode Island , New Jersey , Georgia , Massachusetts , Maryland , New York , Nevada , Illinois , Connecticut , and Texas .

            REMIX is the first to brand America �s pre-party pastime, pre-gaming. Pre-Gaming as defined by Urban Dictionary is the activity of drinking before drinking, usually before going out to a club or party, often the reason for pre-gaming is to get your night started before arriving at the destination and it often happens at the house. REMIX is always ready-to-drink and can just be poured over ice.

            Born in Providence, RI, Paul �DJ� Pauly D DelVecchio is recognized for his musical talent, as well as his reality star status on MTV�s highest rated show, Jersey Shore , which premiered in December 2009. Pauley quickly became a fan favorite and MTV announced Pauley as the first  cast member to receive his own spin-off, The Pauly D Project, chronicling his life as a celebrity DJ which premiered on the network on March 29, 2012. The Pauly D Project theme song, �Night of My Life,� produced by Pauly soared to number three on the iTunes Dance Chart in less than 24 hours.

            February 12 brought the announcement of Pauly�s new Las Vegas DJ residency at the Hard Rock Hotel & Casino and an Atlantic City DJ residency at the Pool After Dark in Harrah�s Resort. This comes on the heels of rapper and music mogul 50 Cent�s signing of Pauly to his record label, G-Note Records in December 2011, to release new material showcasing Pauly�s true craft. It also was announced in January of 2012, that he will be working together with 50 Cent and SMS Audio to develop a full line of headphones. In the summer of 2011, Pauly joined the iconic Britney Spears on select dates of her Femme Fatale Tour alongside Nicki Minaj.

            He has partnered with a team of liquor industry veterans and strategic marketing and branding experts including Bruno and Kanbar and Ryan Rosenberg, co-owner of Miami based liquor brokerage firm, Ginger Wine & Spirits, which has represented well-known brands including Patr�n Tequila, Grey Goose Vodka, Skyy Vodka and Jagermeister. He also partnered with Jessica Stark, who has worked in corporate marketing roles at Louis Vuitton, Gucci, Cond� Nast , New York Magazine and is currently the vice president of marketing and communications at Judith Ripka Jewelry; and Mehran Farhat, who worked in strategic marketing and development roles at Young & Rubicam, Carson Group, Westfield Group and currently Tori Spelling brand development/licensing partner.

              Saxco International, LLC, has more than 30 years of industry experience, providing a broad range of packaging products and services to the liquor and wine industries.  In addition to supplying packaging enhancement products, the company�s services include expert consultation, from development to design.  Saxco is headquartered in suburban Philadelphia, Pennsylvania, with offices in Mountainside, New Jersey; Cincinnati, Ohio; Louisville, Kentucky; Oakland, California; Vancouver, WA; Tampa, Florida; Hook Hampshire, England, and Qingdao, China.  Additional details at 215-443-8100, fax 215-443-8370 or the web at www.saxcointl.com.