Forming a unique bond between two American icons, Jack Daniel�s Tennessee Whiskey and Frank Sinatra Enterprises (FSE) are launching a new ultra-premium special edition Frank Sinatra Select Whiskey. Crafted from special �Sinatra barrels�, the new top-rated spirit is 90 proof and comes in a custom-designed one-liter bottle.

            To finish off this handsome bottle design, which is accompanied by an attractive decorative gift box and book telling the story of the legendary Jack Daniel�s and Frank Sinatra relationship, it engaged the services and global resources of  Saxco International, of Horsham, PA, world-wide packaging specialists for the wine and spirits industry. �Our role was to help create a design and ultimately produce an attractive and unique cork stopper which would enhance the overall appearance of the bottle,� states Larry Coomes, director of Midwest sales for Saxco. Coomes worked closely with Eliot Boyd, project manager for Jack Daniel�s, to come up with a design which evolved over several phases.

            The result was a beautiful multi-component black plastic and orange metal natural cork stopper embossed on top with the classic Frank Sinatra hat, one of the legendary singer�s renowned trademarks. The special custom closure was produced by J.C. Ribeiro, of Mozelos, Portugal, a long-time trusted and reliable resource in the Saxco global arsenal.

            Commenting on the special Jack Daniel�s offering honoring his father, Frank Sinatra, Jr. said that his father would be very flattered by the association.

              �This fine Tennessee Whiskey, or Old No. 7 as he referred to it, was a favorite part of my father�s life and he loved both sharing it with friends and introducing it to new acquaintances. I�m very pleased to continue to be a part of the Jack Daniel�s family and feel the introduction of Sinatra Select is an appropriate tribute as we near my father�s 100^th birthday in 2015,� said Sinatra Jr.

            According to Jim Perry, managing director for Brown-Forman Travel Retail, the parent brand of Jack Daniel�s, �The idea for a Jack Daniel�s premium whiskey to salute �Ol� Blue Eyes� has been suggested for years.�

            �It was common knowledge, both within the entertainment industry and in the world of Jack Daniel�s, that Frank was one of Jack�s biggest and most loyal fans. He often referred to his favorite whiskey as the �Nectar of the Gods�. In discussing this special edition Jack Daniel�s, the Sinatra family responded with a great deal of enthusiasm. All Frank�s children were vocal and encouraging in their endorsement. We feel that Jack Daniel�s Sinatra Select will quickly become a cherished item for your home bar and encourage folks to enjoy this superb whiskey,� Perry added.

            Hand selected by the Master Distiller Jeff Arnett, �Sinatra barrels� used to make the product were crafted to provide an extra full character and darker rich amber color by exposing the spirit to extra layers of toasted wood on the inner surface of the barrels. The extra rich barrels were mingled with classic Old No. 7 Tennessee Whiskey and bottled at 90 proof (45 percent alcohol by volume) resulting in a character that is meant to embody the smooth bold character of the man.

            The Sinatra Select one-liter bottle retail price will be determined market-to-market and will be available as part of Jack Daniel�s Travel Retail or at the Jack Daniel�s Distillery in Lynchburg, Tennessee.

About Jack Daniel�s

            Officially registered by the U.S. Government in 1886 and based in Lynchburg, Tenn, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel�s is the maker of the world-famous Jack Daniel�s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel�s Single Barrel Tennessee Whiskey, Jack Daniel�s Tennessee Honey, Jack Daniel�s Tennessee Whiskey Ready-To-Drink Beverages and Jack Daniel�s Country Cocktails.

Frank Sinatra Enterprises (FSE)

            Frank Sinatra Enterprises (FSE) is a joint venture between the Sinatra family and Warner Music Group. FSE owns Sinatra recordings from the Reprise era, as well as the treasure trove of films, television specials and unreleased Sinatra footage, photos, audio recordings, which collectively represent one of the foremost bodies of artistic work of the modern era. FSE also owns and manages Sinatra�s name and likeness rights and represents the artist�s rights to Columbia and Capitol catalogues. FSA evaluates innovative new products and venture opportunities with respect to the legendary entertainer�s name and likeness, as well as Sinatra�s audio and visual recordings.

Saxco International

              Saxco International, LLC, has more than 30 years of industry experience, providing a broad range of packaging products and services to the liquor and wine industries.  In addition to supplying packaging enhancement products, the company�s services include expert consultation, from development to design.  Saxco is headquartered in suburban Philadelphia, Pennsylvania, with offices in Mountainside, New Jersey; Cincinnati, Ohio; Louisville, Kentucky; Oakland, California; Vancouver, WA; Tampa, Florida; Hook Hampshire, England, and Qingdao, China.  Additional details at 215-443-8100, fax 215-443-8370 or the web at www.saxcointl.com.