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FOR FURTHER MEDIA INFORMATION: Stu Coren,
Rosen-Coren Agency, (215) 741-2003
SAXCO
INTERNATIONAL ASSISTS GLENORA DISTILLERY
WITH PACKAGING FOR GLEN BRETON RARE
CANADIAN SINGLE MALT WHISKY
When Glenora Distillery of Inverness County on Cape Breton Island, Nova
Scotia, decided to bring its Glen Breton Rare Canadian Single Malt Whisky to
markets around the world, the company knew that packaging would be an
integral part of the product�s successful introduction.
With that in mind, it called upon Saxco International Inc. of Horsham,
PA., world-wide packaging specialists for the wine and spirits industry, to
assist with this all-important aspect of the unique spirit.
According to Bob Scott, Vice President of marketing of North America�s
only single malt whisky distillery, Glen Breton Rare was developed as part
of a collection of spirits which finds its roots back in the 1800s when
Scottish immigrants chose Cape Breton Island for their new home because of
its resemblance to the highlands and island of Scotland. Many traditions,
customs and secrets came with the pioneers, including the making of a fine
spirited whisky. Today, it remains the only place on earth, outside
Scotland, where Gaelic culture and language live and thrive.
Saxco International supplied a 750ml two-pinch flint bottle, black
plastic top cork stopper with an imprinted "G" logo on top, and a
clear PVC heat-shrink capsule.
The bottle was sourced and supplied through Clyde-Forth Packaging of England, while
the plastic top cork stopper came from long-time Saxco vendor J.C. Ribeiro
of Portugal. The PVC capsule was supplied by BBC in Belgium. The distillery
developed and supplied the bottle�s gold, red and black label themselves.
We are most pleased with our role in helping to bring this distinctive
and attractive malt whisky package to reality," states Keith L. Sachs,
chairman of Saxco International Inc.
In addition, Scott points out that Glen Breton Rare is currently being
rolled out into markets in Asia, Europe and South Africa. He also notes that
eventually he will offer it in limited quantities to niche markets in the
United States.
Saxco
International has more than 20 years of industry experience, providing a
broad range of packaging products and services to the liquor and wine
industries. In addition to supplying packaging enhancement products, the
company�s services include expert consultation from development to
design. SAXCO is headquartered in suburban Philadelphia, Pennsylvania,
with sales offices in New Brunswick, New Jersey; Boston, Massachusetts;
Cincinnati, Ohio; Louisville, Kentucky; Redwood City, California; and
Harpenden, Herts, England. Additional details at (215) 443-8100, fax
(215) 443-8370.
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