SAXCO INTERNATIONAL ASSISTS 3 VODKA DISTILLING CO. WITH DISTINCTIVE PACKAGING FOR NEW 3 VODKA BRAND

3 Vodka Distilling Co., a division of Sovereign Brands LLC of Chicago, has introduced a new breakthrough brand of vodka called "3" which elevates the spirit to the next realm of smoothness.

To assure a distinctive and unique package design for its new super-premium 3 vodka brand, it enlisted the help of Saxco International Inc. of Horsham, Pa., world-wide packaging specialists for the wine and spirits industry. "Our challenge was to source and supply a bottle and cap which would augment the distinct quality image of the product," states Keith L. Sachs, Saxco chairman.

Whereas most vodkas are the product of a country�s primary crop, usually corn or wheat in the United States or potatoes in Eastern Europe and Russia, 3 vodka�s taste is enhanced by a unique ingredient, soy isolates. "The distillation of soy isolates into the vodka is the end result of an intensive three-year research process," states Brian Berish, managing partner of 3 Vodka Distilling Co. "We wanted to create a vodka that broke out of the existing category of vodka. We explored many other possibilities for improving smoothness before discovering soy."

To help create the distinctive, upscale appearance required for 3 vodka�s introduction, Saxco sourced and supplied a quality 750ml flint cylinder-style bottle from Vetri Speciali of Italy.

In addition, it supplied a unique contour-shaped black closure from Walsen International of Ronkonkoma, N. Y., a Saxco vendor.

The design for the silk-screened labels for the front and back of the bottle were provided by Wencel/Hess, 3 vodka�s packaging and promotional design agency in Chicago. 3 Vodka Distilling Co. was responsible for their applications. The front displays a bold crimson "3," while the back showcases product descriptions in a black type.

3 vodka is available in the 750ml size for approximately $24.99, positioning it competitively with other super-premium vodkas. According to Berish, the national roll-out began in Illinois and Florida and will continue in select markets in the United States.