In an effort to satisfy a fast-growing demand for ready-to-drink adult
beverages, Todhunter Imports Inc of West Palm Beach, FL., is moving swiftly
ahead with the introduction of its new Cruzan Island Cocktail line in three
flavors - Mojito, Wazi-Koki-and Jumbie Brew.
To help meet some of its all-important packaging requirements within a
short time frame, it enlisted the services of SAXCO International Inc. of
Horsham, PA, worldwide packaging specialists for the wine and spirits
industry.
SAXCO supplied a 12 ounce flint glass bottle from Anchor Glass, a long
time SAXCO vendor. It also arranged for Anchor to decorate the bottles with
a multi-colored, pressure-sensitive label with the Cruzan identification
supplied by Todhunter.
�While we expect it to be highly competitive in this rapidly expanding
market for ready-to-drink adult beverages, we feel our product is superior
in taste according to the results of our advance taste tests,� says Tom
Valdes, president of Todhunter Imports. In addition, he notes that they will
be targeting both male and female drinkers 21 to 30 years of age when they
roll out the line in the Untied States, the Caribbean, Central America and
the Mideast.
�The demand for these drinks has been growing steadily in Europe for
quite a while, and we feel this new category of drinks will have a similar
impact in other markets around the world,� Valdes relates. He also says,
�We will make them available in three distinctly different choices of
beverage for off or on-premise use and in handy six packs�
�Our challenge was to meet the packaging requirements within a very
tight time frame,� states Herbert L. Sachs, president of SAXCO
International. �It is most gratifying to be part of their overall success.�
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