In an effort to increase its overall share of the growing market for
premium cordials, William Grant & Son of Edison, N.J., decided to
introduce a new Just Desserts Cr�me Liqueur line in two distinctive flavors
- chocolate chip cookie and cr�me brulee.
To help develop an unique and innovative design for the package, it
sought help from Saxco International Inc. of Horsham, Pa., world-wide
packaging specialists for the wine and spirits industry.
Saxco ultimately was able to source an eight-faceted flint glass bottle
which was perfectly symmetrical in 375 and 750ml sizes from Vitro Glass of
Mexico.
The bottles were then sprayed black by long-time Saxco vendor Quest of
Hillside, N.J., who also was responsible for applying the creme-colored,
pressure-sensitive labels.
�We were looking for a package design which would deliver a home-made
crafted, yet distinctive look�, states Jennifer Long, marketing manager
for William Grant & Son, who is overseeing the Just Desserts project.
�And Saxco was able to help us achieve that goal.�
She notes that the Just Desserts premium liqueurs were inspired from two
of the world�s most popular desserts and translated into a cream-based
cordial by the Garden State distillery.
�We are proud of our participation in this project and are certain that
our role greatly assisted them in the successful U.S. introduction of these
new spirits,� says Herbert L. Sachs, president of Saxco International.
