La Maison D�lan is introducing Pravda, a new four-time distilled vodka from a late harvest rye, in select major U.S. markets, from New York to Los Angeles.

 To assist the Philadelphia importer with the all-important packaging aspect for this newly introduced product, the company engaged the services of Saxco International Inc. of Horsham, Pa., world-wide packaging specialists for the wine and spirits industry.

 �This vodka is kosher and is being distilled from an actual recipe dating back to Polish nobility in the mid-1700s,� states John Cooper, director of marketing for La Maison D�lan.  The original recipe utilized pristine ice water from a spring in the Eastern Carpathian Mountains in southern Poland.  �We are targeting this to a younger audience who wants to try something unique and better.�

 To meet the packaging requirements, Saxco sourced and supplied a 750mL flint glass bottle from Stolzle-Oberglas of Austria.  Saxco also arranged for the bottle to be silk screened by Saga Decor of France which gave it its distinctive crackled appearance.

 The packaging specialty firm also supplied a silver metallic plastic top and cork assembly from J.C. Ribeiro of Portugal, a long-time vendor.  Blackburn Design of London handled the art for the labels and center shell, which was designed to house two three-pack cartons.  Saxco supplied the cartons through Interstate Container, Reading, Pa.

 The bottle�s appearance was further augmented by a purple strip seal on top plus a round metallic purple-blue medallion at the base of its neck and a purple crystal jewel on its shoulder.

 In addition, La Maison D�lan challenged Saxco International to provide a 3-liter display bottle for on-premise marketing.  This promotional bottle also was sourced from Stolzle-Oberglas and was decorated by Quest of Hillside, N.J.

 �This was a most challenging project that ultimately allowed us to employ a broad swath of our experience, technical know-how and industry sources in achieving the desired results,� states Herbert L. Sachs, president of Saxco International.

 La Maison D�lan will introduce Pravda Vodka in select major U.S. markets, including New York, Boston, Chicago, Miami, San Francisco and Los Angeles.