Angostura Group of Trinidad , West Indies , today announced the introduction of Angostura Caribbean Club, a new series of rum punches in four distinctive flavors.

In an effort to enhance and enliven the all-important packaging aspect of the Caribbean Club series, Angostura enlisted the help of Saxco International Inc. of Horsham , Pa. , worldwide packaging specialists for the wine and spirits industry.

Saxco supplied a round rum bottle in both 750-mL and 1-L sizes for the four introductory flavors -- a traditional, passion fruit, mango and pineapple.  The two sizes were supplied by

Anchor Glass, a long-time vendor headquartered in Tampa , Fla.   In addition, the bottles were acid etched by Seragraphie of Canada, another important Saxco vendor. 

The multi-colored labels for the bottles were created by Digital Graphics of Trinidad and printed by Cameo Craft, both Angostura vendors.  A decorative plastic capsule with a heat-shrink sleeve by UCP of England was used to finish off the packaging in both sizes.

�The new Caribbean Club rum punches are being targeted at both male and female consumers in their late-20s and beyond and are being marketed throughout the islands in duty-free tourist shops and cruise ship terminals,� explains Peter Traboulay, product development manager for Angostura.  �Following that,� he states, �the new rum punches will make their way to the United States, first in Florida and then in selective other states nationally.�

Traboulay also relates that the company will continue to freshen the new series by adding additional tropical flavors over time.  �We also have future plans to roll out the Caribbean Club series internationally.�

�We were excited and delighted to have played an integral part in the introduction and marketing of this exciting new series from Angostura,� states Jerry Maya, regional sales manager of Saxco International.  �We think these new rum-flavored drinks are going to gain notoriety and momentum rapidly in the marketplace.�