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FOR FURTHER MEDIA INFORMATION: Stu Coren, Rosen-Coren Agency, (215) 741-2003 SAXCO INTERNATIONAL ADDS IMPACT TO PACKAGING FOR FRANK-LIN DISTILLERS' NEW BEYOND VODKA
Frank-Lin Distillers of San Jose, Calif., has introduced Beyond Vodka, a new 80-proof vodka, in two versions -- premium and apple-flavor premium. To add impact to the new premium spirits�
vital packaging project, Frank-Lin Distillers engaged Saxco International
Inc. of Saxco International supplied a clear bottle in 375-mL, 750-mL, 1-L and 1.75-L sizes for the Beyond Vodka premium version from BSN, a German glass maker. The bottle was organically sprayed a red color, leaving a clear window. Serigraphie of Montreal, also a long-time Saxco vendor, handled the spraying process for the bottles and also applied the silk-screened labels. The art for the labels was completed by Frank-Lin�s in-house design staff. In addition, Saxco provided a black Stelcap with Beyond Vodka lettering printed on from Capalux, a division of Pechiney of France. For the Beyond Vodka apple-flavored premium vodka, which provides a unique and distinct scent of sweet green apples when opened, Saxco changed the organic spraying process to provide a green color for a 750-mL and 1-L clear bottle. Serigraphie also handled the organic coating aspect of the project as well as applying the silk-screened labels. The Stelcap was the same. �Our new Beyond Vodka is already gaining momentum and creating excitement in the marketplace with discerning vodka lovers -- men and women between the ages of 30 and 55,� states Don Rakel, vice president of sales at Frank-Lin Distillers. Beyond Vodka is currently being marketed in several states including�This project provided our company with the opportunity to showcase our skills and experience in the enhancement of an overall packaging process,� states Herbert L. Sachs, president of Saxco International. �I feel the final result was outstanding for this great new product.�
Saxco International has more than 25 years of industry experience, providing a broad range of packaging products and services to the liquor and wine industries. In addition to supplying packaging enhancement products, the company�s services include expert consultation from development to design. SAXCO is headquartered in suburban Philadelphia, Pennsylvania, with sales offices in New Brunswick, New Jersey; Boston, Massachusetts; Cincinnati, Ohio; Louisville, Kentucky; Redwood City, California; Tampa, Florida: and Hook Hampshire, England. Additional details at (215) 443-8100, fax (215) 443-8370 or the web at www.saxcointl.com.
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