In an effort to reflect Distillerie Stock�s 120-year-old reputation for Italian tradition and finery, the Woodside, N.Y., bottler and marketer initiated a major repackaging program for its Imported Stock �84 V.S.O.P. Brandy and full line of Imported Stock Liqueurs.

To help create and insure upscale, contemporary packages for both lines, it called upon Saxco International Inc. of Horsham , Pa. , long-time packaging specialists for the wine and spirits industry.

Saxco provided private mold flint bottles in 750-mL and 1-L sizes from the Glass Group of Millville , Pa. , a Saxco vendor.  The bottles feature a large shoulder and body area and possess a four-inch neck.

The blue, gold and red labels for the Imported Brandy, as well as the multi-color labels for the Imported Liqueurs, were created by Dragon Rouge U.S.A. , a design and branding firm who partnered with Distillerie Stock on this extensive repackaging project.

In addition, Saxco International sourced and provided the 12-bottle shipping cartons from Smurfit-Stone, a midwestern-based vendor of Saxco.  Graphics for the cartons also were created by Dragon Rouge.

According to Bob Hegmann, executive vice president of Distillerie Stock, Imported Stock �84 V.S.O.P. Brandy is being targeted towards male drinkers 21 years and older, and the Imported Liqueurs will be marketed to females 21 years and older.  Hegmann also stated that both lines will be rolled out in all 50 states throughout the United States where they presently have existing distributors.

In addition to the fine V.S.O.P. Brandy, the Imported Liqueurs line includes Stock Amaretto dell O�rso�, Stock Anisette, Stock Apricot, Stock Blackberry, Stock Cacao White, Stock Cacao Dark, Stock Coffee Espresso, Stock Cr�me de Menthe Green, Stock Cr�me de Menthe White, Stock K�mmel, and Stock Mandarin Punch.  In addition, the line includes Stock Peach Schnapps, Stock Peppermint Schnapps and Stock Triple Sec, plus specialties Stock Anesone, Stock Maraschino, Stock �Roiano and Stock Sambuca Bora�.

�We are extremely pleased to have played such a significant role in this major repackaging project,� states Ray Stocki, regional sales manager for Saxco International.  �The final result speaks for itself.�