Saxco International Inc., worldwide packaging specialists for the wine and spirits industry, today announced that it has completed a major packaging innovation for Heaven Hill Distilleries Inc.�s newest taste sensation -- PAMA� Pomegranate Liqueur.

PAMA, the world�s first true pomegranate liqueur, is made from all-natural California pomegranates and offers a highly mixable taste profile that is at the same time sweet and tart.  To enhance and augment the all-important packaging aspects vital for its successful introduction, Heaven Hill engaged the services and global resources of Saxco International.

Saxco sourced and supplied high-quality flint 750-mL and 50-mL bottles from Saverglass in France, a long-time vendor.  The square-shaped bottle features a heavy glass base and rounded shoulders.

The attractive, two-color silver and black graphics on the front and back of the bottles were created by Keller Crescent Design of Evansville, Ind., Heaven Hill�s design agency.  The graphics were silk screened onto the bottle by Serigraphie of Montreal, another vendor in the extensive worldwide Saxco network.

In addition, Saxco provided a maroon plastic cork stopper through J.C. Ribeiro in Portugal which was overfitted with a maroon PVC shrink sleeve with the PAMA logo on its sides and embossed metallic disc on top.  The PVC sleeve was provided through Maverick Enterprises Inc. of Ukiah, Calif., also a long-time Saxco vendor.  A maroon metal roll-on closure finished off the 50-mL version.

�This project embraced almost every aspect of our service capabilities and worldwide resource network,� says Larry Coomes, regional sales representative for Saxco.  �It also involved a complex coordination of pulling together all the pieces within the proper time frame and within the economic parameters.�

�We have been developing a pomegranate liqueur for some time, designed to leverage both our national distribution network and our comparable experience in building other national brands,� states Kate Latts, director of marketing for Heaven Hill.  �The groundswell of interest in the pomegranate, combined with the trades� desire for new, mixable and colorful spirits, made this a perfect time to launch PAMA.�

PAMA Pomegranate Liqueur will target primarily females in the 21-35 age group, with high household income and who visit upscale bars and nightclubs two to three times per week.  PAMA will be launched in four trendsetting markets -- New York, Chicago, Miami and Southern California.  It will carry an average retail price of $24.99 for the 750-mL.

Founded in 1934, Heaven Hill Distilleries Inc. (www.heaven-hill.com) is the nation�s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill's diversified portfolio includes:  the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler's Rum; Burnett's Gin and Vodka; Dubonnet Aperitif; Scotch Whiskies; Irish Whiskeys; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.