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FOR FURTHER MEDIA INFORMATION: Stu Coren, Rosen-Coren Agency, (215) 741-2003

SAXCO INTERNATIONAL HELPS PHILLIPS DISTILLING COMPANY UPGRADE PACKAGING FOR UV VODKA AND SOURPUSS LIQUEURS

When Phillips Distilling Company of Minneapolis , Minn. , decided it needed to upgrade and enhance the packaging for its UV Vodka portfolio, it added Saxco International Inc. of Horsham, worldwide packaging specialists for the wine and spirits industry, to the equation.

 

�The whole idea focused on ramping up our old package design to deliver a bold, new look, feel and quality appearance, without adding significantly to costs,� states Dean Phillips, president of Phillips Distilling Company.  �The new bottle�s design was a result of a collaboration between our executives and Olson, our advertising and design agency in Minneapolis .� 

 

To meet their requirements, Saxco International sourced and supplied a private mold flint bottle in 750-mL and 1-L sizes from Owens-Illinois in Toronto , one of its prime vendors in a vast global resource network.

 

The UV Vodka portfolio consists of seven types, including straight and citrus vodkas, both clear, and five colored flavored vodkas -- mandarin orange, green apple, red cherry, blue raspberry and vanilla.  A new purple grape extension is scheduled to be introduced in July.  All UV Vodkas are distilled four times and naturally flavored with some of the finest ingredients from around the world.  The new labels for the bottles were designed and produced by Olson.

 

In addition to the UV Flavored Vodka line, Phillips Distilling also will utilize the new bottles in the 750-mL size to upgrade the packaging for its popular 30-proof SourPuss Liqueurs.  SourPuss combines secret and exotic natural flavors with neutral spirits to create a curiously sweet-and-sour taste sensation.  One of Canada �s best-selling schnapps liqueurs, it comes in raspberry, apple, tangerine and blue flavors.

According to Phillips, the UV Vodka is now available in all 50 states, with the recent addition of Ohio and Pennsylvania marketplaces.  The SourPuss Liqueurs are being marketed exclusively in all Canadian provinces.

 

�By having ready access to a broad global resource network, we were able to meet the Phillips Distilling Company�s quality requirements, time considerations and cost parameters,� states Bruce Varon, regional sales representative for Saxco International, who coordinated the packaging project with Phillips.

 

 


    Saxco International has more than 25 years of industry experience, providing a broad range of packaging products and services to the liquor and wine industries. In addition to supplying packaging enhancement products, the company�s services include expert consultation from development to design. SAXCO is headquartered in suburban Philadelphia, Pennsylvania, with sales offices in New Brunswick, New Jersey; Boston, Massachusetts; Cincinnati, Ohio; Louisville, Kentucky; Redwood City, California; Tampa, Florida: and Hook Hampshire, England. Additional details at (215) 443-8100, fax (215) 443-8370 or the web at www.saxcointl.com

     


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