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FOR FURTHER MEDIA INFORMATION: Stu Coren, Rosen-Coren Agency, (215) 741-2003

  SAXCO INTERNATIONAL HELPS PIEDMONT DISTILLERS REV UP AN EXCITING NEW PACKAGE FOR LAUNCH OF JUNIOR JOHNSON�S MIDNIGHT MOON CAROLINA MOONSHINE

Piedmont Distillers, Madison , NC , the only legal Distiller in North Carolina , and NASCAR driving legend Junior Johnson have joined forces and introduced the company�s second moonshine product, Junior Johnson�s Midnight Moon.  Johnson is now part owner of Piedmont Distillers.

To help rev up the all important packaging aspects for its newest Carolina moonshine, it engaged the services and global resources of Saxco International, Inc. of Horsham , PA , world-wide packaging specialists for the wine and spirit industry.  Junior Johnson�s Midnight Moon joins Piedmont �s other popular brand Catdaddy Carolina Moonshine.

Saxco International sourced and supplied a 750ML stocky flint bottle with round shoulders and short neck from Saverglass in France, one of its high caliber and reliable vendors in a vast global network.  Saverglass also screened on the attractive black and silver front and back labels.  Piedmont Distillers supplied the graphics for the labels and hand applied the silver and black neck band.

The packaging specialty company provided a clear tamper-evident PVC seal which outfitted the stopper.  It was sourced through Seal It, Inc. of Rochester , New York . Saxco additionally arranged for the manufacture of the six-bottle custom corrugated shipping cartons with screened on graphics through International Paper of Lexington, Kentucky.

�I am really proud to own part of this company,� says Johnson.  �I�ve done a lot of things in my life, and my history in the moonshine business is no secret.  Back in the old days, we learned to drive cars fast because we�d go to jail if we didn�t.  Now you can buy part of a moonshine business, tell everybody where you can buy the product and it�s all legal.  It�s a different deal then it was back then.�

Having Junior Johnson involved in Piedmont Distillers has been amazing,� states Joe Michalek , president of Piedmont Distillers.  Junior had really jumped into the heart of this business and is taking part in every aspect of our product.  He�s truly a legend, not only in NASCAR, but also in the moonshine trade.  Our business is a lot different than it was in the early days, but the desire to produce a quality product that taste�s great remains unchanged.�

Junior Johnson�s Midnight Moon follows the Johnson family�s generations old tradition of making moonshine.  Every batch is born in an authentic, copper still and is hand-crafted in small batches.  Midnight Moon is triple distilled to provide the highest quality, premium moonshine available.

The Piedmont Distillers office and manufacturing facility are located in Madison , NC (population 2000) in the town�s former train station built in 1915.  Junior Johnson�s Midnight Moon and Catdaddy Carolina Moonshine are the only legal moonshines made in the only legal distillery in the Carolinas .

�The challenge for us was to bring all the packaging elements together within the required time frame,� says Jimmy Owens , new product development manager for Saxco International who coordinated the project with Piedmont Distillers.  �With the involvement of Junior Johnson it was exciting for us to play a significant role in the launch of Midnight Moon.�


    Saxco International has more than 25 years of industry experience, providing a broad range of packaging products and services to the liquor and wine industries. In addition to supplying packaging enhancement products, the company�s services include expert consultation from development to design. SAXCO is headquartered in suburban Philadelphia, Pennsylvania, with sales offices in New Brunswick, New Jersey; Boston, Massachusetts; Cincinnati, Ohio; Louisville, Kentucky; Redwood City, California; Tampa, Florida: and Hook Hampshire, England. Additional details at (215) 443-8100, fax (215) 443-8370 or the web at www.saxcointl.com

     


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